Direct Mail Project

Thumbs

On Left: Front Side

On Right: Back Side

I decided on creating a direct mail piece based around a diamond company.  The purpose of this direct mail piece was to thank a "customer database" for business with the diamond company.  I also provided an offer of 10% off any purchase if they brought the mail piece in with them.

Rough: Front Side

My final product however, did not contain the right side of this rough.  I actually trashed the idea of thank you (name) and used this space for the address.

Rough: Back Side

My target audience for this piece was male and female.  The front side of my mail piece would remain the same for each target.  However, the back side will change.  The name will change in dear (name). And depending on the gender of the name, the image will change. An image of a watch for the male audience and an image of diamond earrings for the female audience.  I had to write up specific instructions as to what image went with what name and so forth.

I chose black, silver and purple for my color scheme.  I picked these colors because purple is associated with royalty, which to me, I think jewelry.  Silver, symbolizes jewelry of course, and black as my background color so the purple and silver both pop out at the eye.

This project was a little confusing at times, given all the special instructions, template format style, and certain things that would not work with variable data, such as drop shadows.